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Bite-Sized Balance Podcast with Wendy McCallum


Nov 16, 2021

After marketing top brands like Coca-Cola, Ford and Unilever, Sheri started her 1st business as a new mom on maternity leave. She later bootstrapped her 2nd business into 6-figures while freelancing and raising two young kiddos. She regularly teaches Marketing & Sales for the City of Toronto and has helped 400+ entrepreneurs brand, launch and grow their startup.

Wendy and Sheri discuss the amazing midlife entrepreneur boom, their own experiences as female business-owners in midlife, the estrogen connection, what holds women back from starting a business, how entrepreneurship can actually be easier than “working for the man”, and the 5 things you need to nail for entrepreneurial success. If you’ve been dreaming of being your own boss, start here!

Find Sheri at ZipLaunchMe.com